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The shopper journey has never been more omnichannel, yet many FMCG brands still show up inconsistently across the path to purchase, creating fragmented experiences, confusing shoppers and diluting investment. Explore how to break through organisational silos to create a better, more connected ominichannel shopping experience.

Time and again as consultants, the conversations we have with FMCG clients boil down to a consistent theme: Suppliers and Retailer customers trying to work together, while on different sides of the table and often feeling at cross-purposes. Conceptually their goals are similar. Both are looking for greater return on their collective investment, through better meeting the needs of their shared stakeholders, consumers and shoppers. When this clicks, we call it the “triple-win”

“Range Rationalisation” usually makes FMCG suppliers nervous. Fair enough: Unplanned deletions can have a major impact on in-year sales delivery, factory volumes, inventory, and even brand support plans. However, a proactive, category-centric range rationalisation process can have positive outcomes for suppliers alongside retailers, creating more efficient ranges, improved shopping experiences, greater impact of innovation at shelf and streamlining cost and management effort

Today’s FMCG marketplace is hungry for innovation. Speed is essential - but launch without clear insight & customer alignment can backfire.

Different training formats help FMCG businesses to balance the development needs of individuals, teams and the wider organisation.

Strategic Organisational Design integrates Revenue Growth Management into FMCG business processes, driving effectiveness and growth.

Retailers and suppliers can jointly benefit from a shared POP Vision that anticipates and prepares for evolving shopper needs.

Developmental relationships contribute up to 20% of our learning. Coaching and Mentoring play a key role in FMCG talent development.

JBPs are an important tool for FMCG companies to collaborate with customers. We look at why this is and share our Top Tips to creating them.