BUSINESS CHALLENGE
A leading food business had experienced an erosion of margin over a long time period due to rising costs and an inability to effectively manage price rises in market. With further cost pressures on the horizon, there was an immediate need to identify, create and implement a best practice approach to Revenue Growth Management.
OUTCOMES SUPPORTED
RGM Function Purpose, Vision & Strategy
Optimal RGM Structure & Human Resource Blueprint (Roles, Hierarchies, Skills & Competencies, Position Descriptions)
Governance Framework
Optimal Analytic Tools Development
Implementation support, post analysis & integration of learnings
~$100m incremental net revenue delivery, 2 years post implementation
REAL WORLD SUPPORT
Real World assessed existing RGM business performance, tools, capability and processes against best in class industry benchmarks to identify strengths and areas of opportunity. Custom initiatives were co-created to address each area of opportunity using Real World solution frameworks as stimulus.

CLIENT TESTIMONIAL
“Real World Marketing guided us in bringing our Revenue Growth Management strategy to life, from conception to the incremental value that it is now bringing to our business”