: : Product Optimisation

Example of our Integrated Process

Business need: I want my major NPD launch to maximise success - best possible product bundle, and clear pre aunch validation of sales and profitability

Step 1: Review
- Review current insight status
- Review category and brand strategy issues
- Clarify commercial and category objectives

Step 2 : Testing
- Concept product optimisation testing - Product fine tuning

Step 3 : Pre-launch modelling
- Marketing science involvement - choice modelling, range optimisation,
   mix optimisation

Step 4 : Launch preparation
- Develop P&L scenarios
- Investment planning
- Source of business analysis and category sales arguments

Case Study Example