: : Private Label

Real World Marketing, in association with Colmar Brunton has recently released a report based on a large scale research project into Australian consumer perceptions of own label.

The report seeks to provide suppliers and retailers of consumers good with a clear understanding of how the Australian shopper and consumer view Private Label in this market today.

Any major player in the industry would benefit greatly from this report. Here’s why:

The report analyses the different attitudes to private label and compare perceptions between the major supermarkets. It looks at the differences in perceptions from one category to another, and in addition test the reality of product performance against expectations.

It seeks to answer the following questions:

• What do Australian shoppers think about retailer’s private label at the moment?
• What kind of consumers are buying into it?
• How do I respond to the potential of own label growth?
• How should we maximise the defence of our brands?
• What is the picture in different categories, and different retailers?
• The results will enable you to understand better the market place in which you are competing, and help develop a more effective strategy for your business.