John McLoughlin

Director, Real World Marketing Australia

Partner, The Partnering Group

John brings a unique combination of blue chip brand experience, front line sales and category and marketing knowledge. He has 17 years sales, marketing and category experience and an MBA from Macquarie Graduate School of Management.

John’s career began his native UK in 1989, where he moved from Sales Rep to Regional Account Manager at Rothmans UK. From there John transferred overseas and worked in various international markets in general management before joining The Coca-Cola Company in 1995.

At Coca-Cola John was initially responsible for leading Customer Business Development, then developing Coke’s Category and Channel Marketing Strategy, after which he lead the Innovation function before moving into marketing and General Management.

In his most recent role at Coke John was responsible for leading Coke’s Non-Carbonated Business Unit. With the primary goal of broadening Coke’s beverage portfolio John led category entry and innovation strategies that helped to achieve No 1 or two market positions in Water, Sports, and Ready to Drink Teas and to successfully enter the highly competitive Juice market.