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Benchmarking Studies
Perceptions About and Attitudes towards Retailer Own Label in Australia Today
Understanding the Australian Shopper's Attitude to In Store Promotional Activity
Shopper Decision Tree Analysis
Tailored Shopper Research
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Past Presentations
May 2005
Category Management: Tomorrow's Strategy or Yesterday's Tactics?
March 2005
In Store Tactics Seminar
November 2004
Destination Categories - The Holy Grail of Category Management
October 2004
Justifying Brand Investment in a Tough Environment
May 2004
Developing Effective Strategy for You Category
April 2004
How To Write a Category Plan That Actually Works
November 2003
Brand Survival in an EDLP Environment