Channel Strategy

The assumption that consumers become shoppers and make decisions in the same way in different situation is no longer good enough to create strong business plans.  Effective channel strategy is about understanding the different needs and motivations operating in your market and how you can best tailor solutions to exploit this profitability in different outlets and/or in different usage situations

Typical Outcomes

• Channels defined appropriately based on a shopper needs assessment
• Your brand and portfolio strategy tailored to different channels more accurately
• Collaborative plans with leading retailers to exploit different needs segments at point of purchase
  

Our approach

• We start with the shopper, we first seek to develop a model defining 'channels' based on factors including shopper behaviour, consumption requirements and shopper missions
• This framework then allows us to identify and size growth opportunities
• We work with your marketing and sales team to develop strategies to  drive this growth
•  Elements of brand strategy are then addressed to deliver these strategies
• We create shared customer plans that address channel requirements
• Measurement processes are set up
  

Return on Investment

• Tailoring of plans achieves improved shopper response for dollar invested