Real World Marketing - Integrating Strategy and Insight
Delivering effective marketing strategy for brands, products and categories founded on richer insights; getting to results in market faster, at lower risk.
Real World Marketing specializes in developing commercially effective strategy for brands, categories and new products. We have a proven track record of results within consumer goods, retail and related industries.
In all our work we come from the perspective of achieving effective change within organizations, improving products or services for consumers and shoppers, delivering real growth for categories.
We called our business Real World for a reason. We are a marketing and innovation organization that is staffed by people who know how to deliver results and focus on delivery. Your results area are our only measure of our consulting success.
Integrating Strategy and Insight
Real World believes that insight into customer needs is the core engine of business success. We have formed a joint venture with Colmar Brunton, Australia's largest strategic research company, giving us unique capabilities in creating and leveraging research and data.
Our team represents a unique blend of strategic marketing, sales, research and category management experience, backed by Australia's leading on the ground research capability. Our approach to projects, therefore, is commercially complete and hence achieves transfer from thinking to action:
Real World focuses on three core areas of commercial marketing thinking:
Brand Strategy: building more robust long term portfolio strategies and brand positioning
Innovation Strategy: Creating the framework for successful NPD initiation and delivery
Category Strategy: Leading the agenda for creating real category growth
In each area there is maximum advantage to be gained from interacting effective commercial strategy development with new insights from research.
Our approach is to partner your team creating owned solutions, that deliver over the long term. We work seamlessly alongside creative agencies whatever aspect of the marketing mix is involved in the end deliverable.
